Uber's app-based, dynamically priced taxi-hailing and sharing service has seriously undercut entrenched cab firms the world over, leaving the likes of London's black-cab drivers apoplectic at the lost business. Uber's swift taxi availability and low fares have engendered an almost fanatical loyalty among hundreds of thousands of users in London and attracted a claimed 40,000 drivers. Here, Marks examines Transport for London's claim that Uber's approach is deficient
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