For the first time, researchers have shown in a randomized trial that looking at photos of thin women is enough to shape a person's beauty ideals. It has long been thought that images of slender women in the media influence what people find attractive, and can make a person feel unhappy with their body. But these pictures are now ubiquitous in many places, making testing this idea difficult. To find people who haven't been exposed to such images, Jean-Luc Jucker at the University of Neuchâtel, Switzerland, and his team traveled to rural villages along the Mosquito Coast of Nicaragua.
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