People's brains seem better at predictions than they are. Activity in a particular brain region can foresee whether projects on a crowdfunding website will succeed, even if they consciously decide otherwise. The finding suggests that neuroforecasting by scanning people's brains may provide ways to improve voting polls or even predict changes in financial markets. To see if it is possible to predict market behavior by sampling a small group of people, Brian Knutson at Stanford University in California and his team asked 30 people to consider whether they would fund 36. projects on the Kickstarter website.
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