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• Autores: Timothy Revell
• Localización: New scientist, ISSN 0262-4079, Nº. 3137, 2017, pág. 8
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Facebook doesn't explicitly provide the tools to target people based on political opinions--but the new study shows how the platform can be exploited. Using combinations of people's interests, demographics and survey data, it's possible to direct campaigns at individuals based on their acceptance of ideas and policies. This could have a big impact on the success of campaigns