What do you get the person who has everything? As of 12 July, investors at Falcon Private Bank - a boutique investment firm headquartered in Zurich - were able to ask their asset manager to purchase and store bitcoin on their behalf. Despite the cryptocurrency's infamous volatility this is another indication that bitcoin is here to stay. "We have various clients that are interested in buying bitcoin for investment purposes," says Arthur Vayloyari, the global head of products and services at Falcon. And now, these customers won't require any specialist knowledge to switch their cash into bitcoin. The Swiss financial authority, FINMA, granted Falcon regulatory approval on 11 July.
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