Comparing Perceptions of Event Management Curriculum: A Factor-Correspondence Analysis

• Autores: Kyong Mo Lee, Myong Jae Lee, Hee Jung Kim
• Localización: Event management, ISSN 1525-9951, Vol. 12, No. 2, 2008, págs. 67-79
• Idioma: inglés
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• Resumen

  • This study aims to provide some insights into the current status of event management curriculum in Korea as perceived by major stakeholders in event management higher education: industry professionals, students, and educators. Responses to 408 questionnaires were analyzed using factor-correspondence analysis. The factor analysis finds three most important dimensions of event management curriculum: Event Planning & Operations, Event Sponsorship and Marketing, and Field Experiences. A correspondence analysis further exhibits the relationship between major stakeholders and the curriculum factors. The implications for event management higher education are also presented.