Resumen de Fraudsters list fake firms on Google Maps
Local businesses on Google Maps aren't always as local as they seem. Tens of thousands of bogus listings are added to the maps every month, directing browsing traffic towards fraudulent schemes, finds a team of researchers at Google and the University of San Diego, California. To analyze the scope of this abuse, the team looked at over 100,000 listings that were identified as fake between Jun 2014 and Sep 2015. The fraudulent listings most often belonged to services like locksmiths, plumbers and electricians. Overall, less than one per cent of Google Maps listings were fraudulent but pockets of fake listings emerged.
