Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms

• Autores: Raghu Bommaraju, Sebastian Hohenberg
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 106-124
• Idioma: inglés
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