Generating ideas about the uses of brainstorming: reconsidering the losses and gains of brainstorming groups relative to nominal groups

• Henningsen, David Dryden ^[1] ; Henningsen, Mary Lynn Miller ^[1]
  1. [1] Northern Illinois University

     Northern Illinois University

     Township of DeKalb, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 78, nº 1, 2013, págs. 42-55
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The virtue of using nominal groups compared to brainstorming groups for idea gener- ation is questionable. Brainstorming groups presumably will develop higher levels of cohesiveness than nominal groups following an idea generation task. Furthermore, the productivity of nominal groups is apt to be limited over time. Nominal ( N ¼ 31) and brainstorming ( N ¼ 28) groups of three or four members performed an idea generation task for two 10-minute periods. Brainstorming groups reported higher levels of cohesive- ness than nominal groups. Furthermore, only during the first 10-minute period did nom- inal groups generate more ideas than brainstorming groups.