Paper industry: calcium carbonate displacing kaolin According to research by Global Industry Analysts (GIA), the paper industry was the biggest consumer of calcium carbonate products in 2013, accounting for 37% of global GCC demand and 43.3% of PCC demand, respectively. According to PVC Today magazine, the average age of automotive vehicles in use has increased by five-and-a-half years over the past 40 years, to 17 years today from 11.5 years in the late 1970s. In China, the growing middle class will continue to boost demand for architectural paint, and expanding manufacturing output is expected to bolster industrial coatings sales. The ultra fine particle size and narrow particle distribution allows for exceptionally high filler loading without compromising impact strength or conductivity, Indian nano-ventures company Reinste points out.But the additional refining process required for NPCC makes it more expensive than other calcium carbonate products.
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