Pearce points out that greens have always seen capitalism as a threat to the climate. For financiers, the idea that the opposite is true used to be a fringe one. Capitalism's strongest advocates hold that free markets can solve all the worlds problems, and that government interference is bad. Even those who don't accept that ideology point to the growing profitability of green technologies such as wind power. But the idea that unconstrained capitalism can curb climate change and transform the rapacious use of scarce natural resources is still pie in the sky
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