SHAM Scam.

• Autores: Michael Shermer
• Localización: Scientific American, ISSN 0036-8733, Vol. 294, Nº. 5, 2006, págs. 30-30
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The author discusses the self-help movement in the U.S. He cites the book "SHAM: How the Self-Help Movement Made America Helpless" by journalist Steve Salerno. Salerno was a self-help book editor at Rodale Press, and explains that market surveys show that the most likely buyers of books in a given topic are people who bought a similar book within eighteen months preceding the current purchase. He explains that the books offer a temporary source of inspiration that fades quickly.