Resumen de Digitalization bringing innovation to the chemical industry

Supriyo Das, Carlos Alberto Santamaria Velasco

• INTRODUCTION 1. NEW PRODUCT DEVELOPMENT AND INNOVATION.

  1.1 Innovation in an industrial environment.

  1.2 Digitalization of business.

  1.3 Digitalization of chemical industry.

  1.4 Innovation in marketing in chemical companies: Digital Marketing.

  1.5 Digital Marketing Strategy.

  CONCLUSIONS.