CRM as a fostering tool for competitiveness: Plastic manufacturing SMEs

• Autores: Sánchez Gutiérrez José, Oscar Alejandro González Alvarado
• Localización: Tecnology, innovation, Finance and CRM:: Repercussions on Competitiveness. / coord. por José Sánchez Gutiérrez, Tania Elena González Alvarado, 2017, ISBN 978-84-17075-56-9, págs. 91-110
• Idioma: inglés
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • INTRODUCTION.

    1. CONTEXTUAL FRAMEWORK.

    1.1 Mexican SMEs in the world.

    1.2 The small and medium enterprises o the plastic industry of the metropolitan area of Guadalajara.

    2. THEORICAL CONCEPTS.

    2.1 Customer relationship management.

    2.3 Competitiveness in the business sector.

    2.3.1 Elements that influence competiveness in SMEs.

    3. METHODOLOGY.

    4. STUDY RESULTS AND CONCLUSION.