The article focuses on research published in the November 2015 issue of "Judgment and Decision Making" concerning language constructed to impress upon readers a sense of profundity at the expense of clarity (pseudo-profound). It states psychologist Gordon Pennycook and colleagues examined four studies on over 800 subjects and found the higher the analyticity and intelligence of subjects, the less likely they were to rate pseudo-profound statements as actually profound and were more skeptical.
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