The relationship of perceived service quality with revisitation and subjective well-being of Chinese tourists: The role ofeEmotions and destination identification

• Su, Lujun ^[2] ; Swanson, Scott R. ^[1] ; Chen, Xiaohong ^[2]
  1. [1] University of Wisconsin–Eau Claire

     University of Wisconsin–Eau Claire

     City of Eau Claire, Estados Unidos

     
  2. [2] Central South University

     Central South University

     China

     
• Localización: Tourism review international, ISSN 1544-2721, Vol. 22, Nº. 2, 2018, págs. 131-142
• Idioma: inglés
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• Resumen

  • Utilizing Mehrabian-Russell's Stimulus–Organism–Response framework, this research investigates how service quality elicits positive emotions, negative emotions, and destination identification, contributing to tourists' subjective well-being and intentions to return to a destination. Using an intercept sampling approach at a natural and cultural destination, a total of 539 completed questionnaires were obtained from Chinese tourists. The findings demonstrate that perceived service quality can enhance tourists' positive emotions and identification with a destination while decreasing negative emotions. This study also provides empirical evidence for a direct relationship between emotions in tourism consumption and destination identification processes. In addition, the results suggest that emotions and destination identification can bring about both economic benefits to a destination via revisitation and positive social outcomes for tourists in the form of subjective well-being.