While two other research outputs by the same author have looked at the 1) cruise holiday consumer’s needs and perspectives regarding security and 2) whether demographic factors have an impact on individual’s security perceptions, this current study is trying to delve even deeper and attempts to understand firstly the exact level of importance placed on security when an individual plans or considers a cruise holiday. The issue of security is placed in amongst a few other criteria and respondents were asked to weigh and rank them.Secondly, the study explores the reasons behind security perceptions and whether they are common to all or most respondents of the study. This part informs us whether we all think alike and whether our perceptions of security, particularly terrorism, are similar.Thirdly, the study forces the research respondents to imagine various possible maritime terrorist attack scenarios and state what they believe will be the most likely way a cruise ship can be attacked. For this third part, respondents would have had to recall and use all their knowledge of cruising, security and terrorism, previous experience and exposure to the subject , in order to answer the question.
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