Resumen de Navigating the high seas: Can security perceptions be influence d by demographic factors ?
Tourism is the lifeblood of many countries and destinations. Cruise tourism is a subset of that vital and fast-growing industry, and the tourism industry’s future is plagued with many uncertainties, threats and challenges. However, the industry also presents many opportunities and possibilities. One of the key threat and challenge that must be immediately addressed is security and terrorism. It affects the entire hospitality and tourism industry.
While the complete exploratory quantitative study had 115 participants and 25 questions, the findings in this paper related to only 81 participants and five estions. The five questions related to participant’s age, gender, relationship status, income and securityperceptions. The purpose of the study was to uncover whether age, gender, relationship status and/or income could influence a participant’s decision with regards to taking a cruise holiday, especially in the current security climate. The survey was conducted through Survey Monkey and the findings analysed and presented here.
