Mass Media Campaign to Reduce Consumption of Sugar-Sweetened Beverages in a Rural Area of the United States.

• Autores: Thomas A. Farley, Hayli S. Halper, Anne M. Carlin, Karen M. Emmerson, Kelly N. Foster, Angela R. Fertig
• Localización: American journal of public health, ISSN 0090-0036, Vol. 107, Nº. 6, 2017, págs. 989-995
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Objectives. To evaluate a mass media campaign to reduce the consumption of sugar-sweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. We evaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%;P< .001). Compared with 12 months before, after the start of the campaign, SSB sales decreased 3.4%, including a 4.1% decrease in soda sales in the intervention area relative to the comparison area (P<.01). Conclusions. This brief media campaign on SSBs was followed by intended changes in beliefs and consumption. [ABSTRACT FROM AUTHOR]