Resumen de Identifying factors affecting banks' competitiveness in banking system with an emphasis on performance of international division (case study: IRANIAN PRIVATE BANKS)
Nowadays, banks, as organized institutions, play an important role in attracting stagnant capitals and transferring them to productive sectors, as well as meeting the financial needs of investors. It is important for policy makers and bankers to know how much the competition has been in this sector over time and how it has changed. Given that a competitive environment in the banking system can increase the efficiency and facilitate financial transactions, identifying the structure governing banking system can increase the efficiency and facilitate financial transactions, identifying the structure governing banking system can pave a way to eliminate barriers and the problems of creating a competitive market and is a signal for policymakers to pursue monetary and fiscal policies in line with the country's economic goals. Therefore, today, with the growing field of competition in Iran's banking system, banks are struggling to increase or at least maintain their market share in a variety of ways. Due to their competitive advantages and strengths, banks can greatly guarantee their success in competing with other competitors. Banks, with the appropriate and scientific method of measuring competitive power, can estimate their competitive strength and distance from other banks. Such a model should be able to pinpoint the strengths and weaknesses of each bank relative to its competitors so that they can take appropriate measures to remove or reduce their competitive gap with other competitors.The present research aims to assess key factors for banks' competitiveness. The questionnaire was designed in Likert scale & distributed among 185 managers and experts in the field of International division. Cronbach alpha is calculated as %92, which is well above the minimum desirable limit of 0.70. The study investigates 13 factors & extracts four important ones, which market share strategy, exchange and international activities, financial strategy, Technology and information strategy. In this paper for analyze the data use from spss softwares.
