Hossein Vazifeh Doost, Somayeh Hozouri, Mohammad javad Karimzadeh
With the change of the economic form over the past three decades, the world has witnessed the birth of new methods of trading both indigenously and internationally. The new methods of economics in the world level are owed new technological tools such as the growth and the use of internet and the most sensitive and intelligent computers, both of them mean that modern economies and technologies are so interconnected that the one will cause to stop another. One of the main branches of the world economy is the subject of commerce in the world level which by moving away from its traditional forms and entering the age of statistics and figures, has become a new entity, and the result of the global nature changing is the of electronic business which does not last long from the beginning. E-business activities in the advanced countries have an unexampled grown and are rapidly expanding globally. In the meantime, e-business has experienced high growth as one of the subsets of information and communication technology over the last decade. So that the policy approach of most commercial firms is to adopt and apply electronic business in order to enter global markets and attract new efficient customers in this way. But the use of electronic business in business activities requires paying attention to a series of effective endogenous and exogenous factors. So that the attention of business enterprises to the factors and planning for the optimal use of electronic business technology not only guarantees the success of its exploitation but also provides the basis for the growth of the enterprises.The present research aims to assess key factors for electronic business. So, deducing effectual variables in this alternative could be effectual for designing a decision making model especially for manages, brokers and agencies. The questionnaire was designed in Likert scale & distributed among 235 managers in the field of commerce in Iran. Cronbach alpha is calculated as %86, which is well above the minimum desirable limit of 0.70. The study investigates 23 factors & extracts five important ones, which Analyzing Business Process and Improvement, IT factor analysis, political commitments, value drivers, organizational factor .In this paper for analyze the data use from spss softwares.
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