Anti-vaccination Web sites make the front page of Google, and fact-free "news" stories spread like wildfire. Google has devised a fix--rank Web sites according to their truthfulness. Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system counts the number of incorrect facts within a page.
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