Newer is better!The influence of a novel appearance on the perceived performance quality of products

• Ruth Mugge ^[1] ; Jan P.L. Schoormans ^[1]
  1. [1] Delft University of Technology

     Delft University of Technology

     Países Bajos

     
• Localización: Journal of Engineering Design, ISSN 0954-4828, Vol. 23, Nº. 6, 2012, págs. 469-484
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Understanding how consumers perceive products based on their appearance is of great importance to designers. In this article, we explore the level of novelty of a product appearance as a general design guideline to evoke positive associations about the product's performance quality. Novelty implies the deviation in a product appearance from the current design state. Based on the literature, we theorise that consumers associate products with a novel appearance with technological advancement and thus with a greater performance quality. Data from two studies in which participants were asked to evaluate washing machines and single-lens reflex cameras support our expectations that the level of novelty of a product appearance positively affects the perceived performance quality of the product.