A Layered Approach to Raising Public Awareness of Macular Degeneration in Australia.

• Autores: Julie Heraghty, Robert Cummins
• Localización: American journal of public health, ISSN 0090-0036, Vol. 102, Nº. 9, 2012, págs. 1655-1659
• Idioma: inglés
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• Resumen

  • Between 2007 and 2011, the Australian Macular Degeneration Foundation conducted a multifaceted campaign to increase public awareness of macular degeneration. Regular national polls conducted by an independent social research company have shown that awareness of macular degeneration increased from 47% to 80% in Australians aged 16 years or older and from 58% to 92% in those aged 50 years or older. The percentage of people aged 50 years or older who reported having had their macula checked in the 2 years prior to the survey increased from 33% to 70% from 2007 to 2011. Other measures, including analysis of Medicare data, have confirmed the success of the campaign. (Am J Public Health. 2012;102:1655-1659.) INSETS: WHY IS INCREASED AWARENESS AND EARLY DIAGNOSIS...;MACULAR DEGENERATION FOUNDATION KEY MESSAGES. [ABSTRACT FROM AUTHOR]