Social Marketing and Health Communication: From People to Places.

• Autores: Katherine Lyon Daniel, Jay M. Bernhardt, Doğan Eroğlu
• Localización: American journal of public health, ISSN 0090-0036, Vol. 99, Nº. 12, 2009, págs. 2120-2122
• Idioma: inglés
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• Resumen

  • The author reflects on the role social marketing can play in helping health providers and public health experts communicate health information to the public. The author suggests that social ecological theory combined with social marketing can help public health experts identify environmental, interpersonal and demographic barriers to improving public health. Disease prevention information can utilize market segmentation strategies to provide information based on the social norms of communities.