Manipulation of the crowd.

• Autores: Michael Moyer
• Localización: Scientific American, ISSN 0036-8733, Vol. 303, Nº. 1, 2010, págs. 26-28
• Idioma: inglés
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• Resumen

  • The article discusses research which suggests that web sites which feature consumer generated ratings of books, hotels, restaurants and businesses may be biased and not as trustworthy as consumers believe. A discussion of several cases in which ratings of products or services have been deliberately altered by people familiar with or employed by businesses that market them is presented. A legal case involving Yelp Inc.'s business review web site yelp.com, which centered on accusations that the site was running a digital extortion scheme, is discussed.