Resumen de Crash test dummies.
The article discusses technology companies that treat their customers like paying beta testers by routinely releasing buggy computer software. He tells of a class he taught, titled "What Makes a Hit a Hit-And a Flop a Flop," in which he warned his students against treating customers like beta testers by releasing software before all the glitches had been worked out and discusses companies that offer unfinished products, including computer technology firms Microsoft and Apple Inc.
