Pollsters' dilemma.

• Localización: Scientific American, ISSN 0036-8733, Vol. 311, Nº. 5, 2014, págs. 21-21
• Idioma: inglés
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• Resumen

  • The article discusses non-traditional polling methods. Topics include the use of the website AtYouGov where volunteers answer online surveys in exchange for gift cards by the "New York Times" newspaper and television company CBS News for the November 2014 U.S. midterm elections, a mini-survey of Xbox video game console users by researchers at computer technology company Microsoft and Columbia University, and the analysis of online social media activity at sites such as Facebook and Twitter.