Matthew E. Rossheim, Dennis L. Thombs, Kwynn M. Gonzalez-Pons, Jordan A. Killion, John D. Clapp, Mark B. Reed, Julie M. Croff, Danielle E. Ruderman, Robert M. Weiler
The authors argue that many young adults in America are at high risk of driving drunk and disproportionately represent those who are fatally injured in alcohol-related accidents due to changing perceptions about what constitutes drunk driving and buzzed (impaired) driving under U.S. law. The transition of advertising campaigns from driving drunk prevention to buzzed driving prevention is examined, along with the psychological aspects of sober and intoxicated individuals in America.
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