The author reflects on the exhibition "Live in Your Head: When Attitudes Become Form," which he visited at the Institute of Contemporary Art (ICA) in London, England in September 1969. He explains that the exhibition was curated and selected by Harald Szeeman, the director of Kunsthalle Bern where the exhibition was first shown. He claims that the exhibition was conceived and curated to open up the concept of art and to change human perception of contemporary art.
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