Understanding and preventing the failure of new products

• Autores: David Cracknell
• Localización: Enterprise development & microfinance, ISSN 1755-1978, Vol. 17, Nº. 3, 2006, págs. 54-62
• Idioma: inglés
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• Resumen

  • Despite Herculean efforts new financial products sometimes fail. After outlining how some failures arise, this paper proposes steps that can be taken to reduce the risk of failure. Products can fail at any stage of development but problems are particularly likely during the product design stage, during pilot testing and during rollout in the case of a product that is not pilot tested.