Taking culture into account in BDS interventions

• Autores: Karin Reinprecht
• Localización: Enterprise development & microfinance, ISSN 1755-1978, Vol. 16, Nº. 2, 2005, págs. 55-60
• Idioma: inglés
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• Resumen

  • Values, norms and traditions that make up the cultural and social system influence the economic decision making and the choice of business strategies of target groups of BDS interventions. This paper describes some experience of how to integrate an awareness of culture into BDS market building interventions and suggests that a more systematic approach to building on and integrating culture is needed.