Resumen de A conceptual framework of game-based ideation
Radul Milutinovic, Biljana Stosic, Mladen Cudanov, Velimir Stavljanin
The ideation process has a great impact on the success of innovation projects, given that innovation is development andimplementation of new ideas. Ideation is often identified as a key component of the ‘‘fuzzy front end’’, and recognized asone of the highest leverage points for a firm. Today’s democratizing innovation has led to a situation that the best ideas fornew products and services no longer originate only from companies’ staff. Instead, they come from almost anywhere andanyone. By opening up the ideation phase in the digital era, companies actually open their doors to external experts andsolution-providers, searching for new partners and new technologies to incorporate into their existing products andservices. Having this in mind, the goal of this study is to propose an integrated approach to collaboration in the phase ofideation, which would be in line with the concept of open innovation and supported by an appropriate business model.Accordingly, this paper enables understanding of how game-based ideation fits into innovation models; how games areincorporated into ideation processes; how games affect creativity and the nurture of ideas; how to develop a sustainablebusiness model for this concept; and how to implement it in a real-life business environment.
