The recent construction of a so-called “obesity epidemic” has been fueled by epidemiologically-based studies recuperated by the media and suggestions of the rapid acceleration of obesity rates in the Western world. Studies linking obesity to ill-health have also exploded and greatly impacted our “physical” culture. In this article, I present a series of postcards to summarize the dominant obesity discourse and document the rhetorical terrain of the impending epidemic. I also offer counter-postcards to dispute the postcards’ objective postulations and contextualize the birth of what I call the “Obesity Clinic.” I then characterize this polymorphous clinic as an apparatus of capture sustained by biomedicalization, bioeconomics, and biocultural discourses and speak to its regulation and abjection of unruly (fat) bodies. I conclude with a few reflections about the territorializing nature of the Obesity Clinic as well as what it means for individuals and, more generally, for physical culture and its study.
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