The Thin Line Between Masculinity and Skate: Primetime Narratives of Male Figure Skaters on the CBC and NBC 2014 Winter Olympic Broadcasts

Paul J. MacArthur ^[1] ; James R Angelini ^[2] ; Andrew C. Billings ; Lauren R. Smith ^[3]
1. [1] Utica College
  
  Utica College
  
  City of Utica, Estados Unidos
2. [2] University of Delaware
  
  University of Delaware
  
  Estados Unidos
3. [3] Indiana University
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Localización: Sociology of sport journal, ISSN 0741-1235, Vol. 34, Nº. 1, 2017, págs. 46-58
Idioma: inglés
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Resumen
- An empirical analysis was conducted focusing on how the United States-based NBC and the Canada-based CBC portrayed male figure skaters in comparison with their male Winter Olympic counterparts on the networks’ primetime 2014 Olympic broadcasts. Using 100% of all primetime broadcast content as a universe of investigation, NBC’s and the CBC’s commentary about male figure skaters was compared with the aggregate of all other male Winter Olympians in the areas of success, failure and personality/physicality. Analysis of NBC’s primetime coverage of the 2014 Sochi Winter Olympic Games revealed five (5) significantly-different dialogue trends between male figure skaters and the aggregate of other male Winter Olympians, while analysis of the CBC’s primetime coverage revealed seven (7) significantly-different dialogue trends between male figure skaters and the aggregate of other male Winter Olympians. Differences were not consistent from network to network, showing that NBC and CBC treated male figure skaters differently, yet in significantly different manners by network. Insights are offered on the theoretical and applied levels