Resumen de Tourist destination reputation: an empirical definition
Tourism is a reputation-dependent industry; on the demand side, potential travellers withoutprevious experience of a destination face certain risks when determining their travel options. Anaccurate perception of the destination’s reputation helps minimise risk of unsatisfactory travelexperiences. On the supply side, a favourable tourist destination reputation enhances thedestination’s competitive advantage, and helps it to compete for visitors, investments, andskilled human resources. Despite the importance of tourist destination reputation, attempts atdeveloping a definition have been somewhat limited by an over-reliance on theories ofcorporate reputation. The present study suggests a comprehensive definition of touristdestination reputation based on empirical study, by applying a Delphi research with a group often professional and academic tourism experts. Consensus was reached after conducting two-rounds of the Delphi process, resulted in an agreed definition for tourist destination reputationthat takes account of professional insights.
