Resumen de Co-creating the rural tourism experience: a case study of a rural tourism accommodation in the Viseu Dão-Lafões Region
Rural tourism has been observed as a factor that can induce rural development and contribute to the diversification of activities in rural areas. At the same time, the activity can also contribute to the satisfaction of an, especially urban, tourist market, increasingly demanding and looking for new and authentic experiences. This idea reflects, on the one hand, the importance of an innovative attitude in rural tourism provision. On the other hand, it highlights the importance of offering co-creative experiences. The co-creative experience is related to the search of the promised paradise, that is, the search for peace, tranquility, emotions and sensations, often found in rural areas (Kastenholz, 2014). Indeed, there is a growing interest amongst visitors to know the tradition and culture of the rural community - ancestral agricultural practices, local products and, gastronomy, handicraft, local heritage and many other resources and know-how.
