Enhancement of quality food products through tourism: the case of tourism offices of the North of Portugal

• Cristina Melo ; António Azevedo ^[1]
  1. [1] Universidade do Minho

     Universidade do Minho

     Braga (São José de São Lázaro), Portugal

     
• Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 27-28, 2, 2017 (Ejemplar dedicado a: INVTUR 2017 Intl' Conference), págs. 495-498
• Idioma: portugués
• Enlaces
  • Texto Completo Ejemplar
• Resumen

  • This work aims to discuss the relationship between the Geographical Indication (GI) products in the North of Portugal and their inclusion in the regional tourism development strategy, through the mediating role of tourism offices, potential influencers of the destination’s image. This case study’s main goal is to understand if and how tourism offices in the North of Portugal contribute for the promotion of local quality food products and how their positioning in the promotion strategy is perceived. Another goal is to understand if producers make use of tourism offices to attain complementary promotion of their products. This led to the hypotheses formulation: H1: Tourism offices in the North of Portugal include the promotion of certified quality food products in their tourism marketing strategy; H2: Tourism offices in the North of Portugal are used as promotional vehicles for certified quality food products.