Resumen de Innovation in Corporate Organizational Culture: Diversity, Motivation and Organizational Pressure as Possible Realities

Daniel López, Diego Alejandro Jaramillo Arango, Daniel Susaeta

• A reflection is made on the culture of innovation within the company, which allows us to rethink the complexity of the creative action to innovate, which does not simply consist of the strategic definition of innovation on the part of management, but fundamentally depends on the human factor; its diversity, motivation and pressures of the company, so that the proposed objectives are achieved.