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Resumen de Emotions and consumption of the netizens in China’s digital economy

Felisa Zhang Jingting

  • español

    As China has entered the digital society, the netizens become a large group that form the social structure. It’s essential to analyze the situation of their emotions and consumption with the massive use of mobile phone. In this article, we will analyze 1) Chinese netizen’s daily life with the use of mobile phones as platform; 2) the consumption emotions in the digital economy and the politics of sensibilities; 3) Some problems and possible trends in the future. In this way, we will notice that the boundary between the mobile world and the real world is blurred as in China the consumption could be achieved through the digital process (Alipay, Wechat, Apps…). The mobile serves as the big platform of sensibilities. On the other hand, we will also pay attention to some problems related to the emotions and the possible trend in the society 5G.

  • English

    As China has entered the digital society, the netizens become a large group that form the social structure. It’s essential to analyze the situation of their emotions and consumption with the massive use of mobile phone. In this article, we will analyze 1) Chinese netizen’s daily life with the use of mobile phones as platform; 2) the consumption emotions in the digital economy and the politics of sensibilities; 3) Some problems and possible trends in the future. In this way, we will notice that the boundary between the mobile world and the real world is blurred as in China the consumption could be achieved through the digital process (Alipay, Wechat, Apps…). The mobile serves as the big platform of sensibilities. On the other hand, we will also pay attention to some problems related to the emotions and the possible trend in the society 5G.


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