The demand for local experiences is increasing. Travel trends focus on the discovery of the unique, and travellers want to locate the experiences that make a trip memorable. With smartphones, locating information requires little effort. This paper seeks to explore the theory of experience design in tourism through an app for local experiences, Lokalii. Different aspects of both the theory and the app are put forward, to see how a travel app can help create memorable experiences. This paper aims at getting to know travellers needs and wishes when travelling.
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