Es reseña de:
Innovation, Management and Trends of the Book Market
Paulo Faustino
Media XXI
The introduction of electronic books and digital libraries, the diffusion of technologies such as electronic paper and ink and the popularity of reading devices such as Amazon's Kindle have changed our reading habits and the book market itself. The publishing world is starting to situate itself within the revolutionary conditions of doing business. The magnitude and impact of this situation is comparable to the invention of the press, and the professionals werent ready for this revolution. Innovation, Management and Trends of the Book Market tries to answer a number of questions the new reality poses to the industry: Where's the book market heading? What is the most significant threat? Do new technologies represent a danger to the culture of reading or an opportunity (or both)? What competencies do we need to continue writing, publishing, and especially reading?
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