Estrategias y desempeño de las nuevas y emergentes empresas multinacionales mexicanas

• José G. Vargas-Hernández ^[1]
  1. [1] Universidad de Guadalajara

     Universidad de Guadalajara

     México

     
• Localización: Negotium: revista de ciencias gerenciales, ISSN-e 1856-1810, Año 6, Nº. 17, 2010, págs. 177-225
• Idioma: español
• Títulos paralelos:
  • Strategies and performance of new mexican emerging multinational enterprises
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El artículo analiza las nuevas empresas emergentes multinacionales mexicanas (MexEMNEs) en el mercado global. Se analizan sus estrategias y desempeño para determinar perfiles y futuros escenarios de desarrollo. Se concluye que la innovación es clave para buscar ventajas y oportunidades en el cambio.

  • English

    This paper is aimed to analyze the rise of New Mexican emerging multinational enterprises (MexEMNEs) into the global market. There is a growing interest in the study of these emerging multinationals among scholars. Several theoretical perspectives are reviewed which can give an explanation of the emergence of Mexican multinationals and support their expansion in overseas markets. Then, it is analyzed the strategies these multinationals implement and their performance and in doing so, several profiles of MexEMNEs are described and examined. It is intended to set up scenarios for future development. Finally, it is concluded that the survivor Mexican firms of this process of “creative destruction” have transformed into capable and innovative MNEs in order to look and move ahead and take advantage of the challenging new opportunities.