The Google online marketing challenge: hands on teaching and learning

• Jamie Murphy ^[1] ; Karen Hudson ^[3] ; Lee Hunter ^[4] ; Larry Neale ^[2]
  1. [1] University of Western Australia

     University of Western Australia

     Australia

     
  2. [2] Queensland University of Technology

     Queensland University of Technology

     Australia

     
  3. [3] AdWords for Google Ireland
  4. [4] Google UK

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• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 21, Nº. 1, 2009, págs. 44-47
• Idioma: inglés
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