INTERVIEW: ‘I am going to transform our company’ - Severstal CEO

• Autores: Industrial Minerals
• Localización: Industrial Minerals, ISSN 0019-8544, Nº. 614, 2020 (Ejemplar dedicado a: Enero)
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Alexander Shevelev, CEO of Russian steelmaker Severstal, says that the company has changed its culture quite quickly and substantially to focus on being a solutions provider. Richard Barrett asked him to explain that mission and to recall his path from the shop floor to the top of a company that employs 50,000 people Russian steelmaker and mining company Severstal produces 12 million tonnes of crude steel per year, 17 million tonnes of iron ore products – half as pellet and the rest as concentrate – and 4.8 million tonnes of coking coal concentrate. Alexander Shevelev, CEO, sees Severstal’s focus on its domestic market and concentration on its assets in Russia as another advantage now, given the current global geopolitical and macroeconomic outlook and uncertainties for international trade. “Speaking about our strategy and our main competitive advantages, it is cost leadership through vertical integration when we have more than 100% of self-sufficiency in iron ore products [130%], and about 78% in coking coal,” he explained. Route to the top Shevelev has held multiple roles on his path to become Severstal CEO, each of which have added valuable experience for him to lead a business that employs 50,000 people as well as to execute the company’s over-arching vision to become “the leader of steel industry of the future”.