Developing tourism curriculum contect to support international tourism growth and competitiveness: an example from the Central Blatic Area

• Sanna-Mari Renfors ^[1] ; Linda Veliverronea ^[2] ; Ilze Grinfelde ^[2]
  1. [1] Satakunta University
  2. [2] Vidzeme University Applied Sciences
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 32, Nº. 2, 2020, págs. 124-132
• Idioma: inglés
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• Resumen

  • This article presents an example of developing tourism curriculum content in regional coopera-tion to support the growth and competitiveness of international tourism in the Central Baltic Area.The whole area should be developed as a common tourism destination, but lack of suitable skillsand availability of skilled workforce hinders the development. The necessary skills and knowledgewere identified by considering the context and potential applications of skills and knowledge. Thedata were collected in Latvia and Finland by interviewing the tourism stakeholders (n = 76). Theanalysis resulted in five categories of skills and knowledge: product and experience development,multi-channel sales and marketing communication, multi-sectorality and cooperation, managingbusiness operations, cultural awareness and internationalization. It can be concluded that thestakeholders identified mostly operational level skills and knowledge required by the SMEs. Theydid not deem important the skills and knowledge at the strategic level to facilitate managementand development of destinations.