This article surveys the history of female journalists in America, the development of financial journalism, and the evolution of broadcast media to establish the claim that Wilma Soss was America’s first female financial broadcast journalist of significant tenure and national standing. It then shows that her weekly NBC radio show, “Pocketbook News” (later “Wilma Says”), was important because it lasted a quarter of a century, had a significant audience in terms of size, geographical breadth, and socioeconomic power, and was interpretive and innovative. Finally, the article suggests that Soss is not well known in journalism circles today because of biases against women and radio news, and because she used her show to advocate for corporate democracy and other public policies and thus blurred the line between news and editorial.
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