Resumen de Creating links from customers to technology
This paper further develops the Technology Innovation Mapping (TIM) tool introduced in a previous paper. TIM assists activities in technology commercialization by allowing the technology/product development team to better understand the link to customer needs, the important elements of their intellectual property relative to customer interests, and the course of action necessary to improve the likelihood of successful technology commercialization. Use of the tool requires that the team describe and understand specific benefits and unique elements of the technology relative to a defined application. The tool facilitates a clear focus on specific customer needs. The paper provides an introduction to the TIM method, defines key terms used in the analysis, and provides a specific example of analysis.
