“Ser asiático está de onda”: moda y diseñadoras en mercados globales

• Parminder Bhachu ^[1]
  1. [1] Clark University

     Clark University

     City of Worcester, Estados Unidos

     
• Localización: DeSignis: Publicación de la Federación Latinoamericana de Semiótica ( FELS ), ISSN 1578-4223, Nº. 1 (Septiembre), 2001 (Ejemplar dedicado a: La moda. Representaciones e identidad), págs. 71-84
• Idioma: español
• Enlaces
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• Resumen

  • I describe a fashion economy of formerly “ethnic clothes” —the now ubiquitous Punjabi or salwaar-kameez suits— which has moved into mainstream fashion arenas in Europe first and then internationally. British Asian women are the assertive cultural and commercial agents whose racially influenced political subtexts have initiated these fashion markets. Their innovative culturally mediated commercial groundwork has recoded European and transnational fashion markets of the suit, despite the odds, both racial and commercial. They are savvy design agents in the new capitalist markets of the new millennium, as they assert their politically and culturally inflected design agendas.