Brasil
Throughout this essay, we will raise a number of questions regarding Brazilian cultural identity through the analysis of the fourth segment in the movie Saludos Amigos (Hello Friends), released in 1942. In this section of the film, the irreverent Donald duck is introduced to Brazil, represented in this instance by samba, cachaça and Rio de Janeiro. His cicerone, Zé Carioca, is the Brazilian stereotype created by Walt Disney in the wake of the so-called “Good Neighbor Policy” driven by American expansionism. There are, however, specific reasons that explain the representation of Brazilian identity promoted in this animated movie by the renowned Hollywood producer. During the 1940’s, Brazil was going through a period when nationalism was strongly encouraged and ‘political roof’ decisions fuelled the feeling of a “united” nation. Endorsed and urged by the State, artists and intellectuals pursued the “authentic” Brazilian expression in folklore. With regard to music, samba was seen as the popular urban chansonnier’s bulwark. On the basis of these arguments, we will reflect on the reasons for the presence of this artificial image in the film and forma portrayal of national identity which ultimately reduced the folkways of a multicultural nation to just a few features of a particular locality. In parallel to this analysis, the examination of feature-length animated film Rio (2011) will help us demonstrate how the imaginary created around a “fabricated tradition” has been strengthened all the way up until today.
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